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Tan Hiep Phat summer promotion: over 61,000 cash prizes given to customers

Tan Hiep Phat summer promotion: over 61,000 cash prizes given to customers Tan Hiep Phat’s summer promotion this year is “easy to join, easy to win.” The company is the first in Vietnam to promote healthy soft drinks.   Many people use promotions and annual discounts to win valuable prizes

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Phuong Uyen Tran: How Tan Hiep Phat Adapts to Crisis

In the wake of the deadly Covid-19 pandemic, business leaders throughout Vietnam have made plans to return to normalcy. One such leader, Phuong Uyen Tran, aims to not simply wait for a Covid-free world but to adapt to these quickly changing times. Her company, Tan Hiep Phat, has been recognized

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Prioritizing workers’ well-being a sound business strategy in Covid-19 times

Beverage maker Tan Hiep Phat decided employment and employee protection would be prioritized over business strategy and it’s worked, says Deputy CEO Tran Uyen Phuong.   During the nationwide social distancing campaign that lasted three weeks due to the coronavirus pandemic, Phuong was constantly seized of one question: “How to keep thousands

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